Despite the British weather, these days, there are more opportunities than ever to get your business noticed at outdoor events, whether at festivals, shows, branded golf days, sports events, awards ceremonies, fun runs or corporate fun or family days.
Promoting your business at outdoor events presents both different opportunities and different challenges to promoting it at indoor exhibitions and conferences. So it’s not surprising that clients often ask us for advice about how best to promote themselves at outdoor events and for recommendations on the best branded merchandise to take along.
While you can always feel free to contact us for advice—we love the chance to chat to our clients and help them with our expertise!—we’ve put together our top tips for maximising your marketing at outdoor events, and some recommendations for top outdoor promotional products.
Be Seen! Raise Awareness at the Outset
Don’t leave visitors in any doubt as to where you are and what you’re about when they attend an outdoor event! Big, bold promotional banners and marquees will announce your presence and position at any event, making you easy to find.
This pop-up branded gazebo, measuring 2m high to the valance, will ensure your stall can be found in the crowd! It has a sturdy aluminium frame with a PVC canopy and interchangeable side wall options, perfect for protecting staff, visitors and merchandise from the sun, wind or rain. It can be printed full-colour to 3 walls, the roof and the valance, offering a huge print area and a fantastic branding opportunity—and ensuring your stall can be recognised from all sides.
Our heavy duty portable banner really makes a bold statement. The banner is 510gsm PVC, so suitable for all weathers, and is supplied with elasticated fixings to attach it to its sturdy frame. This large banner offers full-colour digital printing on a generous print area of 1m x 3m, ensuring nobody will miss your branding!
You could also consider branded t-shirts for staff or event organisers, ensuring they stand out from the crowd in your company colours and spread your message!
Our best-selling Spiro Impact Softex Tee is available in a range of shades to complement or match your company colours and is made from super soft quick dry fabric with HighTec stretch. It’s comfy to wear and will turn your representatives into walking billboards for your brand.
The Best Promotional Products for Outdoor Events
Choosing the best promotional products for outdoor events depends on their purpose. Are you selling it, or giving it away?
The best outdoor promotional products to sell
Branded merchandise can do more than just promote your business—it can also generate a revenue stream. But you always need to consider the event type when picking promotional products for outdoor events.
If it’s a sporting event, fun run or golf day, what about a branded sports bottle? Our 333ml Watersaver™ Sports Bottle is UK/EU food safety certificated and a more eco-friendly option than standard plastic sports bottles, as it’s partly recycled, fully recyclable and ultimately biodegradable. It’s also dishwasher safe. You can mix and match body and cap colours and your logo can be printed on both sides or as a wrap-around. Available from just 93p per bottle, it’s a great promotional product for outdoor events in the peak of summer or where physical activity is involved!
British weather being what it is, there’s a fair chance it might rain—so some of the best-selling promotional products for outdoor events are items to help visitors, festival-goers (and even other stallholders, stand staff or event organisers!) stay dry, such as branded umbrellas and promotional ponchos!
Our Super Budget Umbrella starts from only £6.53 per unit with 1 colour printing to 1 panel (further customisation is available). This great value umbrella is standard size with a stylish handle and has an automatic opening mechanism. It offers an eye-catching way to promote your business and of course, it’s just as useful as a sunshade—so suitable for all weathers.
This one-size rain poncho is supplied carefully folded for portability in a clear polybag with a sticker, which has a print area of 96 x 68mm just waiting for your full-colour branding. These promotional ponchos are guaranteed to sell like hot cakes as soon as the skies darken!
The best outdoor promotional products to give away
Of course, promotional merchandise is often used solely to do just that—not to make money, but to promote your business or services by giving away items to provoke interest or relay information. It can be used to encourage or reward attendance at an event, or provide a memento of an event. Whatever the purpose of the giveaway, it will promote your business best if it’s seen or used often, so it needs to be useful or look good—preferably both!
So here are our top outdoor promotional products to give away…
To encourage or reward attendees
Who doesn’t love a goody bag or free gift? Knowing there’s one on offer if they attend an event will encourage people to book places or turn up on the day, and everyone loves to take a goody bag home at the end of the day. You can choose one of our branded shopper bags and fill it with great promotional giveaways such as promotional pens, branded notebooks and promotional confectionery.
Our lowest price branded cotton bag is our Kingsbridge 5oz Cotton Tote Bag. Made from 140gsm cotton, this strong bag has long handles and offers a print area of 280mm x 280mm. It’s available on 5-day despatch from just 89p per bag.
For corporate fun days or family fun days, choose games or toys for your goody bags that the whole family can enjoy. This Nylon Folding Flying Disc is a fun, lightweight, easily transportable frisbee-style toy. In a base colour of white, this flying disc and the pouch (in which it conveniently folds away) both feature a contrasting trim in a choice of over 200 colours. Full-colour printing is available to both the disc (print area 200mm) and pouch (print area 80mm), so it offers a great branding opportunity.
Another great outdoor promotional item for corporate or family fun days is our 6 panel Branded Inflatable Beach Ball available in a range of either solid colours or alternate white/colour panels. This fun branded item offers a print area of 55 x 55mm on a panel and will catch everyone’s eye as it bounces around, flashing your logo as it goes!
We also have a large range of Promotional Golf Giveaways of all kinds—accessories, clothing and course dressing items—ideal for golf days.
To provide a lasting memento of an event
Whatever type of outdoor event you’re organising or attending, we can help you with memorable merchandise. So email us for more great ideas or give our team a call on 0345 226 1701 for a one-to-one chat.
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