How Will Summer Promotional Products Help My Campaign?
Summer time is a brilliant time to distribute some of our most popular products. Customers and employees appreciate receiving useful items and by giving them an item that they take with them when out and about will show your company in a positive light.
Outdoor Events During Summer
Warmer weather means more outdoor events and trade shows, which means the summer time is a perfect time to get out of the office or shop and go out to meet new customers.
However big or small your company is, by holding a summer event your company will no longer be faceless and this will help to build a relationship with your customers. Everyone loves going out and enjoying the sun, by holding an outdoors event people are able to enjoy a day out in the sun in a way that makes your company look good.
Don’t forget to let existing customers know where you will be throughout the summer by sending them an email. Promotional items are always a success at trade shows, but when attending a summer time trade show why not think about giving away a promotional item that is a bit different. If your event is in the middle of summer chances are the weather will be nice, a good gift to give away would be a branded manual fan to help keep potential customers cool, with maximum brand exposure.
Linking Your Summer Promotional Items to Help Drive Online Activity
To help boost brand awareness you could create a campaign where your customers can join in. These can be implemented throughout the whole year, but by adapting your next one to a summer theme you’ll be able to link this to your summer promotional giveaways. One good example is to launch a summer holiday photo competition on your social media platforms.
A good example of this is to give away a branded summer item such as a pair of brightly coloured sunglasses printed with your brand logo. Ask people to take pictures of them wearing the sunglasses whilst on their summer holidays, upload them to their social media pages and tag your company page or upload with your hashtag. The most creative picture could win a prize (vouchers for your company are always a good idea to help boost customer loyalty).
This will help to get your brand logo pictured on the promotional item and uploaded many times on social media on not only your followers’ pages but also on all of their friends pages as well.
Summer Promotional Product Ideas
We all know how unpredictable the English weather can be, don’t let your customers get caught out in the rain this summer. Give them a promotional umbrella branded with your logo to help your customers make the most of their day out, whatever the weather. However, if we do have a good spell of weather, make sure you customers are prepared by giving them a branded smart air mobile phone fan to keep them cool.
Giving an activity gift that can be used in different places will help to guarantee a high number of impressions. A branded skyspinner flying disc is a perfect example of a gift that can be taken out when going to the beach, the park or even in the back garden.
What better time to give away branded travel items than when people are going away for their summer holidays? For holidays abroad, a branded luggage tag is an excellent way to get exposure of your brand, alternatively for holidays based in the UK a branded cooler bag will come in very handy for days down the beach.
Whilst Out and About
When out and about it’s easy to forget to take some essential items, one being a power bank. Give your customers a branded power bank for times when they might be out all day and run out of battery on any of their devices.
Camping is obviously more of a summer activity and so a brilliant gift to give any nature seeking customers or clients would be a branded camping lantern.
Corporate Family Fun Days
Show your employees they are valued by holding a summer work day out, a popular idea is a work BBQ. Invite your employees and their families to enjoy a day out in the sun. From branded activity packs for little ones, to mini promotional football for the bigger kids, you can show that your company wants all of the family to have a good day out.
A portable micro Bluetooth speaker is the ideal gift for any customers who will be out and about enjoying the countryside or beach, but want to play music throughout the day.
There are so many different items people will pack for a day down the beach. For bigger beach gifts you could think about a branded beach ball or a promotional beach lilo. But, for a smaller giveaway gift that keeps within the beach theme, why not give away a silk paper flag with your company logo on for all the sandcastles that will be built this summer.