Why promote yourself in a recession?

It’s a fact that businessg gifts over branded with your company logo on them, give a better R.O.I. than other forms of advertising.  With a promotional gift, the recipient receives a ‘tangible’ product that leaves them feeling appreciated, with a reminder of who what & where you are.  This year, instead of chocolates or wine, why not give your clients a Christmas gift that actually works for your company? There is a lot choose from in terms of promotional items including promotional torches, promotional umbrellas and a wide range of promotional pens.

Reports show that pro-active advertising in a ‘contracting market’ will lead to a greater market share.  “If anything, people should be advertising more in a downturn” says Financial Controller, Angie Owen.  “If you can ride-out the storm, this is your opportunity to increase your market share over your competitors who opt to freeze all activity as a knee-jerk reaction to overwhelming headlines”.

Advertising aggressively during recessions not only increases sales but increases profits. This fact has held true for all post-World War II recessions studied by ‘The American Business Press’ since 1949”.

REFERENCES:

"How Advertising in Recession Periods Affects Sales," American Business Press, Inc., 1979
ABP/Meldrum & Fewsmith study, 1979
Khermouch, Gerry. "Why Advertising Matters More Than Ever," Business Week, August 2001