With this year drawing to a close very quickly in the business world, now is the time to start thinking and planning for 2012. Whatever you do next year to push your brand and increase your profits, make sure you remember to order your branded merchandise.
Here are some key reasons why you will want to use promotional merchandise in 2012:
1. Expand your brand recognition – Promotional gifts can be a great way to expand the recognition of your brand beyond your office. Consider purchasing pens to put in the boardroom that clients can take away with them, or provide your staff with promotional umbrellas to carry around when it’s raining. By purchasing promotional products, you keep your brand in the forefront of peoples’ minds as the products act as a constant reminder.
2. Attract new customers – There is nothing better than turning up to a meeting with a branded pen or notepad to write on to make you stand out as a professional. Similarly, providing your customers with a free branded gift with their purchase will also raise your profile as a business.
3. Make your event memorable – If you are planning to run an event in the New Year, whether it is an open air concert or a conference, providing your customers or attendees with something they can take away from the event will get you noticed and improve your corporate image. Investing in products such as promotional lanyards or branded post-it notes which can be used again or kept as mementos will ensure your brand is not forgotten.
4. Cost effective advertising – Many businesses forget that promotional merchandise is not an expensive venture in comparison to traditional advertising such as posters and radio. Simply having someone with an umbrella walking around a busy area or a branded calendar sitting on a person’s desk can be just as effective at reminding customers and potential clients of your brand.
5. Celebrate anniversaries – whether you are a new business celebrating your very first year or a well-established company who have reached their 25th year of business, it is always nice to celebrate. So why not consider commemorating the event with a promotional product?
6. Generate revenue – You could also use branded and promotional merchandise to generate revenue by selling products to customers. This could be of great benefit to schools who wish to sell branded jumpers and charities who wish to make a higher profit through the sale of promotional products rather than donations in store. Not only would it increase revenue but also increase brand awareness.
7. The Olympics – last, but most importantly, the biggest event of 2012 will be the Olympics coming to the UK. This is a fantastic opportunity for you to advertise your brand in front of the world’s media. This is not just exclusive to London as there are many regional events taking place such as water events taking place in Weymouth. Handing out floating keyfobs in Weymouth to promote your nautical brand will really maximise your brand identity, as would seeing a host of corporate branded umbrellas on the banks of the rowing competition, so get thinking and planning now!
BH1 Promotions are the experts at helping your business advertise through corporate gifts and branded merchandise. We have a huge range of products to suit every business, so why not browse through our website or call us on 0845 2261 701.