A recent survey has been undertaken to find out how well promotional merchandise perform in terms of branding and sales. The results are very interesting and as we already suspected, promotional merchandise promotional merchandise more often delivers a higher return on investment (ROI) than the often more expensive marketing media outdoor and radio, and is equal in ROI to TV and print advertising.
According to recent research the cost per impression for a mug is £0.001, and a slightly more expensive item, the USB pen, comes in at £0.005 cost per impression. When comparing with other advertising options you’ll be surprised at the difference – TV advertising comes in at £0.008, radio £0.003 and outdoor advertising banners at £0.003.
The survey also asked how people’s opinions were changed after they received a promotional gift from a company. Amazingly over half of those surveyed said they felt more favourably towards the company, showing what a quick and effective marketing tool promotional merchandise is. And what’s even more impressive is that 79% of people said they were more likely to do business with that company in the future.
So what are you waiting for? Make sure promotional merchandise is in your company’s marketing plans by getting in touch with us today. We provide a wide range of products such as promotional mugs, promotional lanyards and seasonal themed gifts such as promotional ice scrapers.
To read the whole report please click here