With so much at stake, knowing how much to throw at Marketing and Advertising can be a really daunting task. They say on average at least 20% of your turnover should be re- invested on Promoting yourself, but an absolute certainty is that from Start-up's to Blue Chip's, Promotional Merchandise has become an intrinsic part of any marketing mix.
Interestingly enough, even in a recession, the popularity of this advertising vein has increased as more and more companies discover one of the smartest ways to promote themselves. ‘It’s a no brainer really’... as Mr Trump would say… Promotional products like pens, mugs and mouse mats offer a greater ‘return on investment’ than other forms of advertising and literally bring a tangible, 'value for money' option to the table. Don’t be fooled though, they aren’t the be all and end all to your marketing plan, but set within a blend of promotional activity one of their crucial USP's is that they can be targeted directly to your audience to help perfectly execute your marketing strategy. Another is that they are one of the only Advertising methods out there able to stimulate all the five senses we have as human receptacles!
Whether it’s a stress ball, ergonomically stopping traffic at a trade show, a whistle promoting personal safety, a sticky note pad displayed in a prime office position or a simple air freshener or mint dispenser rewarding client or staff loyalty. The versatility of Promotional gifts is impressive and endless too. With over 100,000 promotional 'vehicles' to choose from, there is something for every brand and budget. From high perceived gifts to low cost scatter items, Promotional products will help get your logo, message or slogan in to the 'hearts and minds' of your consumers, because let's face it... Everybody likes a free gift!
Industry research revealed that 97% of recipients of a promotional item remember who that gift was from and almost half of those said they felt obliged to consider that company’s services in the future.
Marketing Director Steve Burge says:
“You can’t deny the power of promotional merchandise! We are still getting enquiries ourselves for BH1 pens that we did five years ago from completely random contacts, so we know this stuff works! Sure, promotional pens have been done before, but they say a promotional pen passes through an average of 7 users in it's lifetime and I guess it's practical value (even in this computer age) keeps it firmly in place as the number one best selling promotional item. Where else for the cost of a ‘can of coke’ can you place an advertising message in the hands of your audience?”
For years, the industry has struggled to 'pigeon hole' its classification... Even on Google searches (arguably the best source for a directory enquiry)... where do you start? Promotional products? Business gifts? Incentives?... I could go on... The tags are plentiful but essentially the name of the game is the same.
There are literally thousands of Promotional companies out there and like all trades; some are more reputable than others. BH1 Promotions set themselves apart from many other ‘dabbling’ printers, office stationers and agencies by remaining 100% dedicated to the sole supply and distribution of promotional merchandise since 2002.
In that time BH1 Promotions have grown patiently and organically, without compromising service or quality, invested in new systems & key staff. It’s testament to their wide, but loyal range of clients that they continue to grow in these troubled times.
For a FREE Brochure pack or an ideas list of promotional gifts suitable for your organisation, contact BH1’s friendly sales team on 0845 2261701.