Effective Advertising…

They say all advertising is good advertising, but compared with print, TV and other conventional means of advertising, promotional items not only have the highest acceptance value amongst customers, but their undisputed advertising appeal is also impressive.

Over 80 percent of customers who receive promotional gifts appreciate them and are reminded of them for a long time. It has also been shown that 73 percent believe that they receive far too few promotional items and 70 percent see companies who use promotional items as ‘likeable’.

Advertising which evokes a likeable feeling is the dream of any marketing decision-maker!

More than half of those surveyed in a public study said that they hang on to promotional gifts for more than a year and are regularly confronted with the advertising message as a result.