Adido is a digital agency based on the South Coast. It has been in business for 8 years and is growing through turnover, profit and headcount year on year. Adido specialises in online marketing and web design and build.
The Adido brand identity was established when the company was started in 2003 and was felt to be tired and dated and did not portray the company as young, dynamic and ambitious.
Adido’s sister company, Adido Communications, commissioned BH1 Promotions to help bring the new branding to life.
It was extremely important for Adido to not only launch the new brand to the business world, but also to its staff. This was done through various promotional items being produced by BH1 for use by the staff.
The office was decorated on launch day, so that when the staff arrived for work they were greeted by the new brand. This included balloons and banners produced by BH1 Promotions.
Items that Adido Communications and BH1 produced included:
A branded draw-string bag that held
A new company brochure
Business cards
A branded pen
A branded pad
A branded bottle of champagne
A branded USB stick
A branded mug
Branded bubbles (to tie in with the bubble element of the logo)
A branded balloon
A bag of orange sweets
A launch drinks party was also held for clients in a local hotel, where clients were introduced to the new brand and the new proposition ‘Do digital better’ that Chris Witt attended.
A small PR campaign took place to ensure that the rebrand featured in the local press and associated business press.
It is still early days, but feedback regarding the new branding and the promotional items produced has been extremely positive and is enabling Adido to position itself as ‘better’ in everything that it does. A further campaign is taking place in October and November where messaging and creative is being developed to move the proposition further forward. This is to include press, radio, large format advertising, a seminar and a stunt.
For more information on Adido please visit www.adi.do or call 0845 260 2343