In the UK alone, over £1 billion is spent yearly on promo goods but with over 100,000 products to choose from, the prospect of sourcing the 'right gift' for your company can be really daunting... Unfortunately, there are literally thousands of inexperienced companies queuing up to sell you their 'cheapest pens', but long term how will this really represent your company?
Established advertising gift houses like BH1 are 100% dedicated to the sole supply of promotional merchandise and will be able to guide you through your options and make the most of your budget. The key to successful selection is usually as simple as understanding your brief as opposed to getting the cheapest price, so if the responsibility lies with you?! The tutorial starts here!!
Important questions to ask yourself are:
- What ONE message does your company want to get across with this promotional gift?
- Does this product adequately reflect your company image?
- Are you trying to increase awareness of your latest product or service?
- Are you better off rewarding your existing customers or staff for their loyalty?
- Should you consider a combination strategy?
The versatility of Promotional products makes them a really engaging advertising tool. They offer a subtle way of getting your logo or message out there! Still relatively unrealised, they provide great opportunity to fortify your brand amidst competitors faced with shrinking their advertising spend and have been forced to cut back.